When I was in high school and attended CHILLY football games, I just had to get a Carhart coat. I remember my dad driving me to one of the feed stores - MFA, probably - to get my first (and only) Carhart coat.
Though it is ultra warm and has a functional hood, I only wore it during high school. I didn't take it to college because I wasn't an Ag major and the style of the coat just didn't fit. My leather jacket wasn't nearly as warm, and the hood on my puffy coat wasn't functional. I survived. My next school was in the central city. I wanted a professional coat - one that said: Yes, you are a grown up. So, again, no Carhart.
This year is the first year in nine years that I can pull out that jacket and wear it without any one looking at me sideways. Yes, yes. I now work in a rural community. Its so much like STJ that sometimes I forget the school colors are red and black, not red and white. Kids wear Carhart zip up coveralls to school because they were out feeding the cows in the morning. I bet that 90% or more of the kids own a coat just like mine. And the stats are just about as high for the staff at my school!